Blog
Winning the answer
Playbooks for getting your brand mentioned and cited by AI assistants.
Original research
Two reports built from our own scan corpus. Each one states the dataset window it was measured over and refreshes as the corpus grows.
Latest
Does a Press Release Get You Cited by AI? We Paid $149 to Find Out
We put a real data study on a $149 newswire, it was reprinted on 657 news pages, and we measured ChatGPT, Claude, Gemini and Perplexity before and after. Answers citing our site went from 7 to 4. Full results, method and data.
AI visibility
How to check business discovery, citations, and agent tasks on individual platforms.
AI agent visibility guides: Instinct, Muse, ChatGPT, Claude, Gemini, Perplexity, and Manus
Practical platform-specific guides to business discovery, citations, and agent readiness, with a repeatable audit worksheet and honest measurement limits.
AI visibility audit worksheet: record the answer, source, and next action
A repeatable worksheet for comparing brand mentions, recommendations, citations, and agent task outcomes without confusing them with search rankings.
How to get your business discovered by Instinct AI
Prepare your business for Instinct AI discovery: clear service details, a usable booking path, and a repeatable manual visibility check without ranking promises.
Muse AI visibility: help the agent find and evaluate your business
A practical Muse visibility guide covering public website evidence, connector discovery, shared artifacts, and how to distinguish mentions from completed tasks.
How to improve your business visibility in ChatGPT Search
Check ChatGPT Search crawler access, answer usefulness, citations, and buyer-intent prompts while keeping training controls separate from search eligibility.
Claude AI visibility: become a useful source for buyer research
Improve the evidence Claude can use in web-assisted buyer research, with source-backed comparisons, clear scope, and repeatable citation checks.
Gemini visibility: audit sources and improve business information
Measure Gemini business mentions and source links separately from Google AI Overviews, with a practical method for fixing missing or incorrect facts.
How to improve your chances of being cited in Perplexity
Check Perplexity search access and create useful source material, then measure citations and recommendations with a repeatable buyer-question audit.
Manus AI visibility: prepare your website for agent research
Help an agent evaluate and navigate your product with clear evidence, usable pages, and a manual Manus discovery test that separates research from task completion.
Where do you stand right now?
A free scan shows what ChatGPT, Claude, Gemini, Perplexity, Grok and Copilot say about your business today, and who they name instead. About 30 seconds, no signup.
Local AI visibility
Getting a local business named when a customer asks an assistant for a recommendation.
How to check and improve local business visibility in ChatGPT and Gemini
Inspect local AI answers, correct factual gaps and compare repeat checks. A practical guide to ChatGPT and Gemini visibility without ranking guarantees.
How Many Google Reviews to Get Recommended by ChatGPT?
There is no review-count threshold that makes ChatGPT recommend you. Here is what review count actually does, why relative count matters more, and how to find your real bar.
Google Business Profile Optimization for AI Search
Your Google Business Profile now feeds AI Overviews, AI Mode, and the assistants your customers ask for recommendations. Here's how to optimize every field for AI search, not just the map pack.
How to Get Your Business Recommended by ChatGPT (2026 Guide)
A practical, step-by-step guide to how ChatGPT and other AI assistants actually assemble a local recommendation, what to fix first, and how to measure whether it's working.
AI SEO for Local Business: The 2026 Playbook
AI SEO for local business isn't classic local SEO with a new name. Here's how GEO and AEO differ from map-pack ranking, and a concrete 6-step playbook to get recommended.
Why isn't my business showing up in ChatGPT?
If ChatGPT, Gemini, or Perplexity never names your business when customers ask, here are the real reasons, and the specific fixes that get you into the answer.
Do customers really use AI to find local businesses?
Short answer: increasingly, yes. Here's what's changing about how people find plumbers, dentists, lawyers, and restaurants, and why it matters for your business.
Fundamentals
How AI assistants build an answer, and why that changed the game.
AI Search Is Taking Your Google Traffic. Here Is How to Tell
Google AI Overviews and AI assistants are answering questions your website used to answer. Here's how to diagnose whether AI search is eating your traffic, using the analytics you already have, and what to do about it.
ChatGPT vs Google Maps: How Customers Actually Find Local Businesses Now
Ranking in the Google Maps pack used to be the whole game. Here's how the AI-answer journey differs from the map-pack journey, and why winning one no longer guarantees the other.
AI Visibility Monitoring: Why One-Time Checks Aren't Enough
AI answers change weekly with every model update. Learn why continuous AI visibility monitoring is now essential and what to track.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand to be mentioned and cited by AI assistants like ChatGPT, Claude, Gemini, and Perplexity. Here's how it works and why it matters.
Hospitality
For hotels, restaurants, and businesses in tourist towns.
AI Is Planning Your Guests' Trips. Is Your Town's Tourism Economy Ready?
Travelers increasingly plan entire trips inside ChatGPT, lodging, dinner, and the day's itinerary in one conversation. What that means for tourist-town businesses, DMOs, and the agencies that serve them.
How to Get Your Restaurant Recommended by ChatGPT
"Best place for dinner in ___" is now a ChatGPT question, and the answer names three or four spots. Here's how restaurants and cafés get on that shortlist.
How to Get Your Hotel Recommended by ChatGPT
Travelers now ask ChatGPT where to stay before they open a booking site. Here's a practical playbook for getting your hotel, inn, or B&B into those AI answers.
Guides
Step-by-step playbooks you can work straight through.
How to Get Your Brand Mentioned by ChatGPT
A step-by-step playbook for getting ChatGPT (and other AI assistants) to recommend and cite your brand when customers ask questions in your category.
Answer Engine Optimization (AEO): A Practical Guide
Answer engines now sit between you and your customers. This guide covers what AEO is, how it differs from SEO, and the concrete steps to get cited by AI assistants.
Troubleshooting
Fixing what AI already gets wrong about your business.
Original research
Findings from our own scans of what AI recommends.
See it in the real world
Start with your own answer, then browse the live AI leaderboards by trade and city.