Can AI agents book your business?
People can now ask personal AI agents like Meta Muse, Instinct, OpenAI Dots, Grok Bot, Google AI calling and Siri to find a business and contact it for them. This free check reads your site and shows whether an agent could call, text, email, book or browse you.
FreeNo signupTypically 5 to 15 seconds
A read of your public pages, not a test call. It shows what an agent would find, not whether one will pick you.
How each agent reaches a business
What each agent does once it has picked a business, as its maker or mainstream press reported it as of October 2026, and the checks that decide whether it gets through.
Meta Muse · Meta
Browses the web from its own cloud computer, books through connected apps such as OpenTable, and places phone calls to businesses (US beta since September 2026).
Checks that matter: Phone number agents can dial, Online booking an agent can finish, Agents allowed in robots.txt, No bot wall in the way, Opening hours, Published prices
Instinct · Spear Street Technology
A personal agent people text or call. It contacts businesses by phone call, text and email (from its own mail.instinct.com addresses) to book and follow up.
Checks that matter: Phone number agents can dial, Takes text messages, Email address agents can write to, Online booking an agent can finish, Opening hours
OpenAI Dots · OpenAI
Always-on ChatGPT agents that work from their own cloud computer and browser, using the apps a person has connected.
Checks that matter: Online booking an agent can finish, Agents allowed in robots.txt, No bot wall in the way, Published prices, Email address agents can write to
Grok Bot · SpaceXAI
Persistent Grok agents, each on its own cloud computer with a browser, signed into the person's inbox and apps.
Checks that matter: Online booking an agent can finish, No bot wall in the way, Email address agents can write to, Published prices
Google AI calling · Google
Google Search can call nearby businesses to check pricing and availability for a shopper, starting with categories like home repair, beauty and pet care.
Checks that matter: Phone number agents can dial, Opening hours, Published prices, Business details in markup
Siri · Apple
Finds local businesses through Apple Maps and calls them from the person's iPhone.
Checks that matter: Phone number agents can dial, Opening hours, Business details in markup
What we check
Ten checks, each one something you can confirm on your own site. Pass counts fully, partial counts half, and anything we could not read is left out of the score.
Phone number agents can dial. A tap-to-call (tel:) link, or a telephone number in your business markup. A number shown only as plain text counts as partial.
Online booking an agent can finish. A link to a scheduling system we recognize, such as OpenTable, Calendly, Housecall Pro or Jobber, or a booking action in your markup. A book or request-a-quote page without one counts as partial.
Email address agents can write to. A published email address, as a mailto link, in the page text or in your markup. A contact form on its own counts as partial.
Takes text messages. An sms: link, or wording like "call or text". If your site does not say, we mark it not checked rather than guess.
Opening hours. Opening hours in your business markup. Hours shown only as page text count as partial.
Published prices. A price range or offers in your markup, or at least two prices on the pages we read.
Business details in markup. schema.org LocalBusiness markup (Plumber, Dentist and so on) with your address or phone. Organization markup alone counts as partial.
Agents allowed in robots.txt. Whether your robots.txt blocks the fetchers agents browse with on a person's behalf: meta-externalfetcher, meta-externalagent, ChatGPT-User, Google-Agent, Applebot.
No bot wall in the way. Whether your site answers an automated visit without a browser-check challenge or a refusal, and whether your form uses a captcha.
llms.txt summary. Whether you publish /llms.txt, a short plain-text summary of your business that an agent can read in one request.
Frequently asked questions
What is a personal AI agent?+
An assistant that acts for a person instead of only answering. Depending on the agent, it can browse the web, call, text, email or book. Meta Muse, Instinct, OpenAI Dots, Grok Bot, Google AI calling and Siri are examples. Asked to find a plumber for Thursday, an agent picks a business and then tries to reach it.
Does a good score mean agents will pick my business?+
No. This check only shows whether an agent could reach and book you once it has picked you. Which business an agent picks is up to the agent, and nothing here guarantees a recommendation, a call or a booking.
Which pages do you read?+
Your home page, one contact, about or location page linked from it, /robots.txt and /llms.txt. Results are cached for 24 hours per website, so a change you make today shows up when you check again after that. If we could not read your home page at all, nothing is cached and you can try again right away.
Do you call or text my business?+
No. We only read public pages, the way a browser would. We never call, text or email your business, and we do not fill in your forms.
Why do some checks say Not checked?+
When we cannot read something, such as a robots.txt that does not load, or a site that does not say whether its number takes texts, we mark it Not checked and leave it out of the score instead of guessing.
How is this different from the AI visibility scan?+
The free AI visibility scan shows whether assistants like ChatGPT, Claude and Gemini name your business when someone asks for a recommendation. This check shows whether an agent can reach you once they do. You need both: an agent cannot book a business it never picks, or one it cannot reach.