Patients spend months deciding where to go.
Some of that time is spent asking AI.
A patient weighing IVF or egg freezing reads everything, and may ask a chat assistant the questions they're not ready to ask a person yet: which clinic, what it costs, what the chances are at their age. The answer names a few clinics and sometimes quotes a success rate with no year or context. If your clinic is missing, or described wrongly, that patient may never reach your consult line.
Google AI Overviews and AI Mode: up to 6 priority questions on paid scans. Results may be reused for up to 7 days; availability varies by question.
What are the best IVF clinics in Denver for someone over 40?
Kestrel Fertility Institute
described as having "high success rates," no year or age group given
Harborlight Fertility Network
national network, several Denver-area offices
Silverthread Reproductive Medicine
independent practice, lists donor egg and egg freezing programs
Your result is not known yet
Run your own scan to see whether your fertility clinic is named in the completed answers.
See what AI tells your future patients
Sound familiar?
What fertility and IVF practice leaders and marketing teams are seeing
New patients arrive already comparing you
First consults open with "I've narrowed it down to you and two others." You were on the list this time. You don't know how often you weren't.
National networks keep showing up first
Larger networks with many offices can come up first when patients look for options, even when your physicians, lab, and patient experience are the reason people drive across town.
Patients bring numbers you didn't publish
Someone quotes a success rate for your clinic that is from an older reporting year, for a different age group, or from a different measure entirely. Your team has to reset expectations gently in the first visit.
Benefit and insurance questions eat front desk time
Patients call sure you take their employer's fertility benefit, or sure you don't. Either way, the information came from somewhere other than you.
The common thread: the shortlist now forms inside an AI answer, before anyone visits your site, calls, or fills in a form. Your name is either in that answer or it is not.
What you're already paying for, and where it stops
None of this is wasted. Each one does its job. None of them was built to put your name in an AI answer.
Paid search for "IVF near me" and "egg freezing cost"
Ads reach patients who are clicking through results. They don't place your clinic inside a written AI answer, which is where a patient researching quietly at night may form a shortlist.
An SEO agency and a patient education blog
Good content is part of the answer. But the agency's keyword report won't tell you whether ChatGPT or Gemini names your clinic for "best IVF clinic for over 40 in my city," or what it says about you when it does.
Referral relationships with OB-GYNs
Physician referrals remain important. Patients who get a referral still look you up, and patients who never had a referral (egg freezing, LGBTQ+ family building, second opinions) may begin their search without one.
Being listed with fertility benefit programs and on review sites
Necessary, and worth keeping current. But these are a few inputs among many, and when your website doesn't state the same facts in plain text, AI can repeat whichever source is oldest.
A warm, beautiful website
Photos and patient-centered language help people feel safe. AI needs the plain facts too: which services happen at which location, which benefit programs you work with, and where your reported outcomes can be found.
What a missed decision is worth
A patient who never hears your name does not show up in any report. Put your own numbers in to size what that costs over the years they would have stayed.
Example numbers. Replace them with yours.
Lifetime revenue from one year of missed patients
$90,000
per patient per year × years they stay × missed per year
Divide last year's treatment revenue by the number of new patients who started treatment, and raise the years if patients often return for storage or a later cycle.
What patients ask AI while they decide
Examples written for Denver. We track the questions your future patients ask in each market you serve. Daily priority checks on ChatGPT and Gemini, plus a weekly sweep across all four assistant families.
See the full methodology →- →What are the best IVF clinics in Denver?
- →How much does egg freezing cost in Denver, and what's included in the price?
- →Which fertility clinic in Denver has the best success rates for women over 40?
- →Which fertility clinics in Denver are experienced with LGBTQ+ family building, including donor eggs or a gestational carrier?
- →Which IVF clinics in Denver work with my employer's fertility benefit or my insurance?
- →Should I choose a large fertility network or an independent clinic in Denver?
- →How do I compare IVF success rates between clinics fairly?
- →What should I ask at a first fertility consultation in Denver to know a clinic is right for me?
What to check whether AI says about your clinic
Things to check in the answers about you. The evidence explorer keeps the full text of every answer, so your team can read exactly what was said.
Success rates without context
Check whether AI quotes a success rate for your clinic without the reporting year, the patient age group, or the measure used. SART states that its reported data should not be used to compare clinics, because patient populations and treatment approaches differ, and CDC notes that average chances may not reflect an individual's result.
Numbers from a stale reporting year
Clinic outcomes are published after the fact, once pregnancies and births are counted. Check whether AI repeats figures from several years back as if they describe your clinic today.
Insurance and benefit programs
Check whether AI says you accept a benefit program or insurer you don't work with, or says you don't when you do. A patient may decide whether to call based on that one line.
Services offered
Check whether AI lists egg freezing, donor programs, genetic testing of embryos, or support for LGBTQ+ family building accurately for your clinic. A missing service quietly removes you from the patients who need it most.
Locations and what happens at each
Check whether AI describes a monitoring-only satellite office as a full IVF lab, lists a location you closed, or attributes a physician who moved to another practice to your clinic.
Your first 30 days
Steps your own team can take, in this order. Monitoring shows which of them moved the answer.
Ask the questions your patients ask
Run the eight questions above in ChatGPT, Claude, Gemini and Perplexity for each city you serve. Note who is named, whether you are, and every statement about your success rates, services, locations, and accepted benefits.
Publish a plain-text services and locations page
One page, in sentences: which services you offer (IVF, egg freezing, donor programs, embryo testing, support for LGBTQ+ family building and single parents by choice), which happen at each location, and how to book a first consult. Text, not images or a downloadable brochure.
Point to your reported outcomes, with context
If you present success rates, match what you report to SART and CDC, name the reporting year, age group, and measure, and link to the SART and CDC reports so patients (and AI) can see the source. Explain in plain words why clinic comparisons are hard.
State insurance and benefit participation clearly
List the insurers and fertility benefit programs you work with, and what a patient should do to check coverage. Then make your Google Business Profile, benefit-program listings, and physician directory profiles match your website.
Answer the hard questions with warmth
Publish short, honest guides: what egg freezing costs at your clinic and what's included, how to read success rates, what the path looks like for LGBTQ+ patients. Keep claims factual and have your medical and compliance leads review them. Re-run the questions after a few weeks and note what changed.
The plan that fits most fertility clinics
Growth
$399/mo
Up to 5 locations or brands, 120 tracked questions each.
Many fertility practices have several offices, and patients in each city get a different answer. Growth tracks up to 5 locations or brands with up to 120 questions, so you can see where you're named and where a network is named instead. A single-location clinic can start on Local.
A mention is not a signed patient. We measure whether and how you are named in sampled AI answers, show who is named instead, and rank the fixes. We do not promise placements.
Questions fertility and IVF practice leaders and marketing teams ask us
Our outcomes are reported to SART and CDC. Isn't that enough?+
It's the right foundation, and it's public. But AI answers don't always cite those reports correctly: they may quote a number without its year or age group, or pull from an older source. Monitoring lets you read exactly what patients are told, so you can correct it at the source on your own site.
Most of our patients come from OB-GYN referrals.+
Those relationships matter and aren't going anywhere. Referred patients still look you up before they call, and patients considering egg freezing or LGBTQ+ family building may start without one. A free scan shows what both groups would read about you.
Can you get our clinic recommended by ChatGPT?+
No one can honestly promise that. We measure whether and how your clinic is named in sampled answers, show who is named instead, and give you a ranked list of fixes. A mention is not a consult or a patient, and we don't treat it as one.
National networks outspend us. Can an independent clinic show up at all?+
Sometimes, yes. AI answers tend to draw on clear, consistent facts, and an independent clinic that states its services, locations, and reported outcomes plainly can be named alongside larger networks. Sometimes it won't be, and the evidence will show you that honestly.
Do you touch any patient information?+
No. We never ask for patient data and have no connection to your systems. Monitoring uses general questions, like the ones on this page, and records public AI answers.
We're careful about how we talk about success rates. Will you write claims for us?+
We can draft educational articles, and they are drafts for your team to review. Any outcome claim should match what you report to SART and CDC, with its year and context, and should go through your own medical and compliance review.
See what patients are told about your clinic
Run a free scan and read what ChatGPT, Claude, Gemini and Perplexity say when a patient asks for an IVF or egg freezing clinic near you, including how they describe your success rates.
Check what AI says about us →