Buyer's guide · 2026
AI visibility tools compared, by the job you are hiring one for
There is no single best AI visibility tool, because the products sold under that label do three different jobs. If your problem is Google Maps rank across a service area, you want a geo-grid tracker like Local Falcon. If you need listings, reviews and client reporting in one place, a local SEO suite like BrightLocal covers far more ground, and Yext Scout is the version of that for large multi-location estates. If you are a brand marketing team tracking national prompts, the brand-level platforms, Profound, Peec AI and Otterly.AI, are built for you. Our own tool, MentionedOn, does one narrow thing: it checks whether assistants name a single local business on that business's own local questions, and keeps the dated answers.
Disclosure. MentionedOn is our product and it is on this page. We have stopped ranking it first, because a list written by a vendor that the vendor wins is not information. Competitor rows are our reading of each vendor's public pricing and product pages, checked September 2026. Verify with the vendor before you buy.
Start with the job, not the tool
Find the row that describes your actual problem. Several of these rows point away from us, which is the point of the table.
| If this is your problem | This is what you want |
|---|---|
| My Maps rank falls off a few blocks from my pin | A geo-grid rank tracker. Local Falcon is the reference tool. No AI-answer tracker measures this, ours included. |
| My listings and NAP are inconsistent across directories | A local SEO suite that builds and syncs citations, such as BrightLocal. AI-answer tools report on listings; they do not fix them. |
| I need reviews monitored, requested and replied to | A local SEO suite or a reputation platform. This is not a job any AI-answer tracker does. |
| I run dozens or hundreds of locations on a managed data platform | Yext Scout, if your location data already lives in Yext, so the measurement sits next to the records it depends on. |
| I need reports with my agency's logo and none of the vendor's | A local suite or an agency-first rank tracker. MentionedOn has no white-label on any plan, including Concierge. |
| I am a brand marketing team tracking hundreds of national prompts | A brand-level AI analytics platform: Profound, Peec AI, Otterly.AI and the rest of group two. |
| I want to know whether assistants name my business in my town, with the answers kept | A local AI answer tracker. This is the job MentionedOn is built for, and the one thing it does. |
At a glance
| Tool | What it is | Best for | From |
|---|---|---|---|
| Local Falcon | Local search platform | Local businesses and agencies whose actual problem is Google Maps rank across a service area | Self-serve, credit-based plans |
| BrightLocal | Local search platform | Local businesses and agencies that need listings, reviews and rank tracking in one platform | Self-serve, per-location tiers |
| Yext Scout | Local search platform | Multi-location and enterprise brands already running their location data in Yext | Enterprise, quoted |
| Profound | AI-native | Large enterprises with dedicated AI-search teams and bigger budgets | Custom / enterprise |
| Peec AI | AI-native | Agencies and marketing teams wanting LLM visibility analytics | Subscription (mid-tier) |
| Otterly.AI | AI-native | SEOs tracking brand and link visibility in AI search | Subscription (entry-level available) |
| Scrunch AI | AI-native | Enterprise marketing teams optimizing brand presence across AI search | Custom / enterprise |
| Goodie AI | AI-native | Brands and marketing teams investing in generative engine optimization | Subscription (tiered plans) |
| Bluefish AI | AI-native | Large enterprises managing brand presence across AI platforms | Custom / enterprise |
| Rankscale | AI-native | SEO teams and agencies tracking AI search visibility | Subscription (credit-based) |
| Trakkr | AI-native | Marketers and agencies monitoring AI brand visibility | Subscription (entry-level available) |
| Evertune | AI-native | Brands wanting large-scale, statistically robust AI brand monitoring | Subscription (tiered plans) |
| Gauge | AI-native | Funded brand and SaaS marketing teams scaling AI search visibility | $599/mo (Growth) |
| MentionedOn | AI-native | Local service businesses (plumbers, HVAC, dentists, lawyers, roofers, and more) and their agencies that want affordable, location-aware AI-answer monitoring | $99/mo |
| Semrush | SEO suite with AI visibility | Marketing teams already standardized on Semrush for SEO | Mid-to-high SaaS tiers |
| Ahrefs Brand Radar | SEO suite with AI visibility | Teams combining broad AI visibility research with SEO data | Ahrefs Starter $29/mo; Brand Radar AI index from $199/mo per platform |
| Brand24 | Social listening with AI mentions | Teams that want broad social listening plus some AI coverage in one tool | $~, mid-tier SaaS |
| Brandwatch | Social listening with AI mentions | Enterprises focused on traditional social listening at scale | Custom / enterprise |
| Google Alerts | Free keyword alerting | Anyone wanting free, basic web mention alerts | Free |
1. Local search tools, if your problem is the map or the listings
Start here if you are a local business. These measure and manage things no AI-answer tracker touches: your Google Maps position across a service area, your directory listings, your reviews, and reports you can put a client's logo on. For a lot of local buyers the right answer is one of these and nothing else.
Local Falcon
Google Maps geo-grid rank tracking · Local search platform
Local Falcon is the reference tool for geo-grid rank tracking: it queries Google from a grid of simulated points laid out around a business address and draws the result on a map, so you can watch your Maps position fall away street by street. That is a job no AI-answer tracker does, ours included. It is widely used by local SEO agencies for client reporting, and it has added AI-answer checks alongside the grid; as of its public pricing page, checked September 2026, plans are self-serve and credit-based, running from about $25 to about $200 a month by credit allotment, with 100 free credits on signup and reseller-branded reports on the higher tiers.
- ✓Geo-grid Maps rank tracking, which no AI-answer tool measures
- ✓Built around running many locations for many clients
- ✓Agency and reseller-branded client reporting
- ✓A map visual a client understands with no explanation
BrightLocal
Local SEO suite: listings, reviews, rank tracking · Local search platform
BrightLocal is an established local-SEO platform that bundles citation and listing building and sync, review monitoring and review requests, local rank tracking and audits, and client-ready reporting, and it has added AI-visibility checks to that stack. As of its public pricing page, checked September 2026, it is self-serve with per-location and agency tiers. If you need listings, reviews and reporting in one place, the AI feature arrives on top of the reason you were buying anyway, and a second AI-only subscription is often unnecessary.
- ✓Citation and directory listing building and sync
- ✓Review monitoring and review request workflows
- ✓Local rank tracking, audits and site auditing
- ✓White-label, agency-branded client reports
- ✓One subscription instead of four separate tools
Yext Scout
AI search visibility inside the Yext platform · Local search platform
Scout is Yext's AI-search visibility product, sold alongside the listings and knowledge-graph platform Yext has run for years. It is aimed at multi-location brands that already manage their location data in Yext and want AI-answer visibility, competitive benchmarking and recommended actions reported in the same place as the listings they already control. As of Yext's public product pages, checked September 2026, Scout reports across Google Search, Google Maps and Google AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, benchmarks location by location against nearby competitors, and is sold demo-first through an enterprise motion rather than self-serve checkout.
- ✓AI visibility reported next to the listings data it depends on
- ✓Built for large multi-location estates
- ✓Competitive benchmarking and recommended actions
- ✓One vendor for location data and AI answers
2. Brand-level AI answer analytics, if you are a marketing team
Purpose-built for measuring how AI assistants represent a brand, usually across national or global question sets, and priced for funded marketing teams. Deep analytics, real products, and mostly overkill for one location.
Profound
Enterprise answer-engine analytics · AI-native
Profound is an enterprise-focused AI search analytics platform that helps large brands understand how they appear across AI answer engines, with deep analytics and agency/enterprise pricing.
- ✓Deep enterprise analytics
- ✓Established brand in the AI-search space
- ✓Broad answer-engine coverage
Peec AI
AI brand visibility analytics · AI-native
Peec AI is an AI brand visibility analytics tool that tracks how brands are mentioned across large language models, popular with marketing teams and agencies in Europe.
- ✓Clean analytics UI
- ✓Agency-friendly
- ✓Focused on LLM brand visibility
Otterly.AI
AI search & link monitoring · AI-native
Otterly.AI monitors brand mentions and links in AI search results, with an SEO-oriented approach to tracking how your brand and pages surface in AI answers.
- ✓SEO-oriented
- ✓Tracks links as well as mentions
- ✓Approachable entry pricing
Scrunch AI
AI search visibility for enterprise brands · AI-native
Scrunch AI is an AI search visibility and analytics platform that helps brands understand and improve how they appear across AI answer engines and agents, oriented toward enterprise marketing teams.
- ✓Enterprise AI-search analytics
- ✓Agent-experience focus
- ✓Broad answer-engine coverage
Goodie AI
GEO platform for AI search visibility · AI-native
Goodie AI is a generative engine optimization (GEO) platform that helps brands monitor and improve how they appear across AI answer engines, pairing AI-visibility tracking with content-optimization guidance.
- ✓Built for GEO from the start
- ✓Pairs monitoring with content optimization
- ✓Broad AI-engine coverage
Bluefish AI
Enterprise AI brand visibility & GEO · AI-native
Bluefish AI is an enterprise-focused generative engine optimization platform that helps large brands understand and shape how they are represented across AI answer engines, with an emphasis on brand accuracy and analytics at scale.
- ✓Enterprise-grade analytics
- ✓Focus on brand accuracy across AI
- ✓Broad answer-engine coverage
Rankscale
AI search visibility & GEO analytics · AI-native
Rankscale is an AI-search visibility and GEO analytics tool that tracks brand mentions, citations, sentiment, and competitor presence across a range of large language models and AI search engines.
- ✓Citation and sentiment analysis
- ✓Broad AI-engine coverage
- ✓SEO-oriented dashboards
Trakkr
AI brand visibility tracking · AI-native
Trakkr is an AI brand visibility tracker that monitors how generative answer engines describe, cite, and recommend brands, with prompt-level tracking, competitor benchmarking, and automated action recommendations.
- ✓Prompt-level tracking
- ✓Citation and competitor benchmarking
- ✓Automated action recommendations
Evertune
AI brand monitoring & GEO · AI-native
Evertune is a generative engine optimization platform that tracks how AI models mention brands, offering brand monitoring, sentiment and competitor analysis, and a unified brand score drawn from many prompts across major models.
- ✓Large-scale prompt sampling
- ✓Unified AI brand score
- ✓Competitor and sentiment analysis
Gauge
AI search visibility for scaling brand teams · AI-native
Gauge (withgauge.com) is an AI search visibility platform aimed at scaling brand and SaaS marketing teams. Its Growth plan is $599/mo for 600 tracked prompts across 6 AI platforms, with 18 articles a month and 5 seats; the six platforms listed on Growth are ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Microsoft Copilot, so Claude coverage sits above it in its Enterprise tier. It's a strong product, priced and shaped for funded marketing teams rather than local businesses.
- ✓600 tracked prompts across 6 platforms on Growth
- ✓18 articles a month included
- ✓5 seats on Growth, built for marketing teams
3. AI answers for a single local business, which is where we sit
This is our product, so read the next section with that in mind. It is the narrowest of the three groups: one job, local question sets, priced for a business rather than a marketing department.
Where MentionedOn loses
Written plainly so you can rule us out quickly. Every line below is a real gap, not a roadmap item.
- ✕Google Maps grid rank tracking. Not measured, not estimated, at any price.
- ✕Citation and directory listing building or syncing. It can tell you a listing looks wrong; it will not fix it.
- ✕Review monitoring, review requests or review replies.
- ✕Classic web and Maps rank tracking.
- ✕White-label or reseller-branded reports. Concierge reports are written for you to forward, but they carry MentionedOn branding.
What it is genuinely good at
- ✓The captured answer, not just a score. The words an assistant used about you, the links it cited, and the date it was captured, kept so you can check a change later.
- ✓A weekly report an owner will actually read. It lands every Monday after the full question set is re-run across all six assistants, in plain language, not a dashboard you have to remember to open.
- ✓Publish-ready local articles each month, aimed at the questions you are losing, which is the work the measurement implies.
- ✓A price a single location can sign for without a call, and a free scan that needs no account.
One more caveat that applies to every tool on this page, ours included: these products sample the assistants through model APIs, and the consumer ChatGPT, Claude, Gemini, Perplexity, Grok and Copilot apps wrap those models in their own retrieval, memory and personalization. An API sample is not the consumer app, and nobody can reproduce it. What a dated sample is good for is direction over time. How we measure, and what we do not claim.
MentionedOn
AI visibility monitoring built for local businesses · AI-native
MentionedOn is built specifically for local businesses (plumbers, HVAC companies, dentists, lawyers, roofers, and other local services), which is unusual in this category: most tools here are priced and shaped for funded brand teams. It tracks up to 100 location-aware, buyer-intent questions customers actually ask (120 per business on Growth), checking the top 25 daily (ChatGPT- and Gemini-class) and the full set across ChatGPT-, Claude-, Gemini-, Perplexity- and Copilot-class models in a weekly sweep, with Google's AI Overviews and AI Mode on the highest-intent questions, and reports mention rate, citation rate, sentiment, competitor share of voice, and a single 0-100 visibility score. Owners get a plain-English weekly report with a prioritized action center and ready-to-paste GEO kit, 8 publish-ready local articles a month (20 account-wide on Growth), Ask MentionedOn chat over their own scan evidence, CSV exports, and team seats, and MentionedOn publishes city-level AI leaderboards showing which local businesses ChatGPT and Gemini actually recommend. Entry is $99/mo self-serve with Claude included on every paid plan. It is deliberately narrow: it does not track Google Maps grid rank, build or sync directory listings, monitor or request reviews, or produce white-label reports, so it does not replace a local search platform and is often bought alongside one.
- ✓Covers ChatGPT, Claude, Gemini, Perplexity & Copilot on every question, plus Google AI Overviews & AI Mode on your highest-intent ones
- ✓Location-aware: monitors the local buyer questions asked about your actual town
- ✓Up to 100 tracked questions on Local, 120 per business on Growth: top 25 checked daily, full five-assistant sweep weekly
- ✓Daily mention, citation, and sentiment tracking with trend history
- ✓Competitor share-of-voice on the exact questions your customers ask
- ✓8 publish-ready local articles a month, 20 account-wide on Growth, written for your town
- ✓Ask MentionedOn: chat over your own scan evidence, plus CSV exports and team seats
- ✓Published city-level AI leaderboards for local service categories
- ✓Free instant visibility scan with no account required
- ✓Plain-English weekly report and a prioritized action center, not just dashboards
- ✓$99/mo self-serve entry, no demo call and no annual commitment required
4. Suites and listening tools that added AI coverage
If you already live in one of these, check what its AI feature covers before buying anything else. A second subscription you never open is worse than the bundled feature you already pay for.
Semrush
SEO suite with AI-visibility tracking · SEO suite with AI visibility
Semrush is a large, established SEO and marketing platform that has added AI-visibility and answer-engine tracking to its broader toolkit. It suits teams that already run their SEO in Semrush and want AI mentions alongside their existing keyword and backlink data, at platform-tier pricing.
- ✓All-in-one SEO + AI in one platform
- ✓Mature, widely adopted
- ✓Deep keyword and backlink data
Ahrefs Brand Radar
AI-mention tracking inside Ahrefs · SEO suite with AI visibility
Brand Radar offers an AI visibility index for exploring existing answers and custom prompts for questions you choose. The index can be bought without a full Ahrefs SEO subscription; Lite and higher plans include a limited custom-prompt allowance. It fits teams that need broad AI discovery alongside SEO data.
- ✓Built into a leading SEO suite
- ✓Strong underlying web index
- ✓Familiar to SEO teams
Brand24
Social listening with AI mentions · Social listening with AI mentions
Brand24 is a well-established social listening tool that has added AI/LLM mention tracking to its broader monitoring of social media, news, blogs, and the web.
- ✓Broad social + web coverage
- ✓Mature product
- ✓Added AI mention features
Brandwatch
Enterprise consumer intelligence · Social listening with AI mentions
Brandwatch is an enterprise consumer-intelligence and social-listening platform. It is powerful for traditional social and web monitoring but is not purpose-built for tracking mentions inside AI assistant answers.
- ✓Enterprise scale
- ✓Deep social/web data
- ✓Established platform
Google Alerts
Free web mention alerts · Free keyword alerting
Google Alerts is a free tool that emails you when new web pages mention your keywords. It does not monitor what AI assistants say about your brand, but it is a common free starting point.
- ✓Free
- ✓Simple
- ✓Good for basic web mentions
How to choose without buying twice
- →Name the job first. Maps rank, listings, reviews, agency reporting and AI answers are five different jobs. Most disappointment in this category is a tool bought for the wrong one.
- →Audit what you already pay for. Bundled AI features are common now. Find yours, find last month's output, and see whether it stores answers or only counts.
- →Ask for the evidence, not the score. A number with no captured answer underneath it cannot tell you what to change, and cannot be checked later.
- →Check the assistant coverage against your customers. Coverage varies a lot, and a tool watching one engine will read a single-engine wobble as a change everywhere.
- →Distrust anyone promising placement. Assistants control their own answers. A tool can measure and a person can improve the evidence; neither can guarantee a mention.
Frequently asked questions
What is the best AI visibility monitoring tool?
There is no single best one, because these products do three different jobs. If your problem is Google Maps rank across a service area, a geo-grid tracker such as Local Falcon is the answer and no AI-answer tool substitutes for it. If you need listings, reviews and client reporting in one place, a local SEO suite such as BrightLocal covers far more ground. If you are a brand marketing team tracking national prompts, the brand-level platforms such as Profound, Peec AI and Otterly.AI are built for you. MentionedOn, which is our product, covers one narrow job: whether assistants name a local business on its own local questions.
When is MentionedOn the wrong choice?
When what you actually need is Maps grid tracking, citation building or syncing, review management, or reports under your own agency's brand. MentionedOn does none of those, and a tool that does them is a better use of the same money. It is also the wrong choice if a suite you already pay for includes AI-answer checks you are not using yet.
Do I need a dedicated AI tool if my SEO suite already includes AI visibility?
Often not. Check what your existing plan covers first: which assistants, how many of your own questions, and whether it stores the answer text or only a count. Add a second tool only when it gives you something the bundled feature does not, and when you have already acted on AI visibility at least once.
How can I check my AI visibility for free?
Ask the assistants yourself. Open each one logged out, ask the question a customer would ask, three times, and write down who gets named and on what date. That costs nothing and is enough to hold any vendor accountable. Tools exist to do that on a schedule, at scale, with the answers kept, which is a different thing from doing it once.
How current are the competitor details on this page?
They are our reading of each vendor's public pricing and product pages, checked September 2026. Vendors in this category change packaging constantly, so treat any row here as a pointer and confirm on the vendor's own page before you buy.
If group three is your job, start with the free scan
No account, no card. It asks ChatGPT, Claude, Gemini, Perplexity, Grok and Copilot the questions your customers ask and shows you the answers they gave today.
Run my free AI visibility scan →If it is one of the other three groups, buy that instead. We would rather you solved the problem.