Mention Rate
Mention rate, Mention rate is the share of AI answers, across your tracked questions and assistants, in which your business is actually named.
It is the backbone metric of AI visibility. If you track 20 buyer questions across 4 assistants, that's 80 answer 'cells'; if you're named in 24 of them, your mention rate is 30%. It answers the plain question: when customers ask, how often does AI say your name?
Mention rate is more honest than a single visibility score because it is directly observable, either the model wrote your name or it didn't. Tracked over time and per assistant, it shows exactly where you're winning and losing.
Key points
- →Named ÷ total answer cells, expressed as a percentage.
- →Break it down by assistant to see where you're absent.
- →A rising mention rate is the clearest sign GEO work is paying off.
FAQ
What's a good AI mention rate?
It's relative to your category and competitors, being named in half the answers for your buyer questions is strong for a local business. What matters most is the trend and how you compare to the rivals AI names instead of you.
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