Mention Rate
Mention rate — Mention rate is the share of AI answers — across your tracked questions and assistants — in which your business is actually named.
It is the backbone metric of AI visibility. If you track 20 buyer questions across 4 assistants, that's 80 answer 'cells'; if you're named in 24 of them, your mention rate is 30%. It answers the plain question: when customers ask, how often does AI say your name?
Mention rate is more honest than a single visibility score because it is directly observable — either the model wrote your name or it didn't. Tracked over time and per assistant, it shows exactly where you're winning and losing.
Key points
- →Named ÷ total answer cells, expressed as a percentage.
- →Break it down by assistant to see where you're absent.
- →A rising mention rate is the clearest sign GEO work is paying off.
FAQ
What's a good AI mention rate?
It's relative to your category and competitors — being named in half the answers for your buyer questions is strong for a local business. What matters most is the trend and how you compare to the rivals AI names instead of you.
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