Share of Voice (AI)
Share of voice — AI share of voice is your portion of all business mentions in the answers for your category — how much of the conversation the assistants give you versus your competitors.
If, across your tracked questions, AI names businesses 100 times and 12 of those are you, your share of voice is 12%. It reframes visibility competitively: not just 'am I mentioned?' but 'how much of the answer space do I own against the specific rivals AI keeps naming?'
Share of voice surfaces the competitor you didn't know you had — often it's a well-covered business, not your best-known local rival, that dominates the answers. That's the gap GEO work targets.
Key points
- →Your mentions ÷ all business mentions in the category's answers.
- →Reveals who actually wins AI answers in your market.
- →A zero-sum view: winning share means taking it from a named rival.
Go deeper
Why isn't my business showing up in ChatGPT? →If ChatGPT, Gemini, or Perplexity never names your business when customers ask, here are the real reasons — and the specific fixes that get you into the answer.
See your own AI visibility
Run a free scan and see how ChatGPT, Claude, Gemini & Perplexity describe your business — with a plan to get named more often.
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