Entity SEO
Entity SEO — Entity SEO is optimizing around your business as a distinct real-world entity — its name, category, attributes, and relationships — rather than around individual keywords, so machines understand and recommend you confidently.
Search and AI have shifted from matching strings to understanding things. Entity SEO leans into that: make it unambiguous who you are, what you do, and where, and keep that identity consistent across your site, your profiles, and the directories that describe you.
For AI visibility this is foundational. A model that clearly understands your entity — and sees it corroborated across trusted sources — is far more likely to name you for the right questions than one piecing together mixed signals.
Key points
- →Optimize the entity (the business), not just keywords.
- →Consistent name, category, and attributes everywhere.
- →Corroboration across trusted sources builds confidence.
Related terms
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