LLM SEO
LLM SEO — LLM SEO is search optimization aimed at large language models — making your brand more likely to be named and cited by ChatGPT, Claude, Gemini, and Perplexity rather than only ranked by Google.
It is the same instinct as traditional SEO applied to a new surface. Instead of optimizing for a crawler and a ranking algorithm, you optimize for how a language model retrieves, weighs, and composes information into an answer.
In practice 'LLM SEO', 'GEO', and 'AEO' point at the same work: earn presence on the sources models trust, publish clear and factual content, keep your facts consistent everywhere, and monitor whether the models actually name you. The label matters less than the measurement.
Key points
- →Optimizes for being named by a model, not ranked by a crawler.
- →Overlaps with GEO and AEO — the tactics are largely shared.
- →Consistency of facts across the web is a major lever.
Go deeper
How to Get Your Brand Mentioned by ChatGPT →A step-by-step playbook for getting ChatGPT (and other AI assistants) to recommend and cite your brand when customers ask questions in your category.
Related terms
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