AI Sentiment
Sentiment — AI sentiment is the tone of how assistants describe your business when they name it — positive, neutral, or negative — which shapes the customer's impression before they ever reach you.
Being named is necessary but not sufficient. How you're framed — 'reliable and fairly priced', 'pricey but excellent', or 'mixed reviews' — moves the decision. AI sentiment tracks the adjectives and framing the models attach to you.
Because assistants draw that framing from reviews, directories, and press, sentiment is a downstream read on your reputation as machines interpret it. A drop can be an early warning that a review trend or a stale source is coloring your answers.
Key points
- →Tracks the tone, not just the presence, of your mentions.
- →Sourced from the reviews and pages the models read.
- →Negative framing can cost you even when you're named.
See your own AI visibility
Run a free scan and see how ChatGPT, Claude, Gemini & Perplexity describe your business — with a plan to get named more often.
Run my free scan →