What Is Generative Engine Optimization?

Generative engine optimization, often called GEO, describes work to improve how a business is represented in AI-generated answers. Make your pages clear about who you help, what you offer, where you operate, and the facts customers need to choose. Keep important information accurate on relevant third-party profiles. Save the questions, dates, observed answers, and source links. After an update, compare the same questions again. An observed change alone does not establish what caused it.